Overview

To create a teaser campaign for the store launch and brand reveal at Perinthalmanna, Kerala

Media

Print

Challenge

The presence of long-time competitors in a whole new city was a challenge.

Solution

We created a teaser campaign for the general public by showcasing the brand in an indirect way by using a conversational term 'Ella Tharakkalum Nanavum" which the public easily identified with. We also did a brand reveal at the end, creating an aura of suspense.

Result

By not directly revealing everything in the beginning, we created anticipation and excitement among the public and target consumers, making this campaign a success.