Objective

Amana Toyota, a prominent dealer of Toyota in Kerala, was looking for a strategy to promote the added benefits a customer could get combining the advantages of GST and the festive offer both in sales and service during the 2017 Onam season.

Challenge

It was indeed a difficult process to communicate the advantages if GST and the Onam festive offer clubbing both in a single campaign.

Solution

The message was communicated across the public through hoardings, posters and danglers, which were not only attractive but effective enough to drive in people.

Result

There was a tremendous increase in sales during the season and Amana could record a positive return on investment on their marketing initiative.