OVERVIEW

changing the perception of people about organ donation and surgery

MEDIA

Online (Youtube/Facebook/Twitter)

THE CHALLENGE

To boost a feel-good movie around the life of a real life liver transplant patient

THE SOLUTION

More than 10 millions of impressions in comments and engagements within the first six days on social media alone!

THE RESULT

Online (Youtube/Facebook/Twitter)

THE CHALLENGE

The video reaches more than 1,00,00,000 people organically in 15 days, more than 1,00,000 shares, more than 1,00,000 comments and engagements