OBJECTIVE

To celebrate the one year anniversary of a new dealership of BMW In Kochi

THE CHALLENGE

Making the luxury class customers visit the closed event

THE IDEA

We created a campaign WE’RE ONE: UNITED BY SHEER DRIVING PLEASURE The idea was to present the brand as a customer-first brand by welcoming the customers on board as part of the event. We conducted an event where bartending skills was an attraction. Also, we invited the customer for a night-yacht trip.
We could bring back almost all our customers on board and could generate the most essential brand engagement online and offline with mouth to mouth publicity.