Overview

To popularise cutting-edge medical devices, technologies and related case studies among the customers and establish a healthy relationship with customers

Media

Print, Digital

Challenge

To strengthen the bond with the customers spread out in the medical sector and take the latest trends to them

Solution

A customer magazine, BPL Promise which highlights the latest trends in medical technology and their impact on clinical practice was launched. A digital version of the same was also created with a mobile app on the same

Result

Successful in creating a good customer connect, which resulted in more sales leads