OBJECTIVE

To create a brand conversation around the wedding and bridal collection for a brand lift ahead of the most crucial season–the bridal season-of the year.

THE CHALLENGE

A campaign which has got a massive reputation covering weddings from every region of the country, the planning of the campaign was in need of the something beyond the normal stuff.

THE SOLUTION

ROYAL WEDDING FOR EVERY INDIAN BRIDE (Royal Weddings inspired from Five Regal Ages of India)

THE RESULT

More than 10 millions of impressions in comments and engagements within the first six days on social media alone!