Objective

The brand needs to make an emotional connection with the audience through a soft branding.

Media

Social Video

Challenge

Very low media budget.

Solution

With the media budget very low, only an organic reach could help us achieve required target audience. So we came up with an emotional touching video with the tagline ‘Wear confidence, share confidence’.

Result

The video had gone viral in the 1st day with almost 1 million views in the first few days. The campaign is supported with the similar branding at the retail showrooms.