THE BRIEF

The brand has its presence at the heart of Kochi for the last a few years. Since the launch of a bigger competition, the brand has been suffering from meager footfalls. It needs to increase the footfall exponentially to sustain.

THE MEDIUM

Digital (with support of OOH and Radio)

THE IDEA

#SHOWPPING
We created a star-studded shopping festival called LoveKochi shopping festival. We arranged around 15 stars to be a part of the show during the one-month fest. We created a series of contests only where customers could shop with the celebrities and it was accepted by millions in a short span of time.

THE RESULT

We could increase the footfall by 35% in just one month, generating millions of impressions online and more than 5 lakhs of engagement.