Overview

●  Promote the screening camp and other on-ground activities through a campaign that provide a message regarding the legacy of the brand ●  Make awareness on the importance of heart screening among the public ●  Proudly establish the positioning of the Department of Cardiac Sciences by communicating the key achievements in a creative way

Media

Offline and Online

Challenge

With many competitor hospitals present, it was necessary to get the concept on top of mind of the consumers, driving them to take action.

Solution

In order to reach the audience we spoke from their heart, their language in their own platform

Result

The camp organized as part of the promotion a huge success.