Objective

Create a buzz around the new product category from HAPPY

Media

TVC, Print, Outdoor, Social Media

Challenge

The category of peanut butter does not have a customer base in the target market. Hence, the challenge was to create a category rather than selling the product.

Solution

We ran a campaign around the USP of the product category, using a colloquial term widely used in the country

Result

The campaign got a wide recognition through its unique proposition.