Overview

To break to target audience for a brand new café from a large real estate company

Media

Combined

Challenge

The market was already crowded with lots of existing, new and upcoming brands. The presence of national brands makes it even tougher to break the ice.

Solution

Brand activation with customer engagement

Through a Facebook application, we asked our target audience to share selfies to create India’s largest selfie cake, which was recorded and certified by LIMCA Book of Records. The total available orders had been closed in the first few days, ensuring a reach to at least 10 times the actual orders. Later, we had created an event where thousands of people gathered and celebrated the Selfie Cake which got a wide coverage across the media.

Result

High customer engagement through online and offline methods.