Objective

Make a local brand competitive enough to meet the self drive rent a cars like zoom car and other competitors.

Media

Branding

Solution

We came up with a name ‘INDUS GO’, while the parent companies are a prefix and the brand a young, new gen design which could easily be visible on cars and other related places.

Result

The branding is developed with the idea of high visibility in all POPs including cars. The website is designed in such way that it is highly customer friendly and easy to navigate. People have widely accepted the brand from 1st day of branding.