Overview

To uplift Kairali TMT's brand image by giving them a distinct personality and Introducing Actor, Mohanlal as the Brand Ambassador.

Media

Print, Outdoor, TVC, Digital

The Challenge

To make the brand statement more visible with the customers.

The Solution

We uplifted the brand position to set it apart in the minds of the customers.

Result

Millions of views in the first 24 hours, there by resonating the tagline with the audience, 'The Complete TMT Steel Bars.'