Overview

To establish Lokmat as a newspaper with a true spirit of journalism that adheres to the values and ethics of catering only genuine news to its readers.

Media

Social Video

Challenge

To reach the people directly and educate them to identify fake news and refrain themselves from spreading the same through social channels in the most subtle manner.

Solution

An awareness video campaign has been created on the occasion of Independence Day with the core idea of stopping fake news from spreading. The video was titled ‘FAKE NEWS, QUIT INDIA’, which conveyed a strong message on how fake news can spread and disrupt the social harmony.