Overview

First-of-its kind convention centre in Kerala from Malabar Group wants to create a niche positioning for itself through a creative campaign.

Media

Print, Outdoor

Challenge

Convincing the target group on theme weddings and their advantages. Also, to communicate that the venue is designed as 100% customisable. The challenge to break the first-impression barrier is important.

Solution

Get married to your dreams. We came up with an innovative campaign that spoke in detail about possible themes..

Result

The campaign broke the barrier and communicated the advantages effectively which in turn resulted in sales volume growth.