Overview

To create a 360 degree campaign, marking their 50th Anniversary

Media

Print – TVC – Radio – Online

Challenge

Although Medimix is an already established brand, there has been a boom in the soap industry with many players in the market. We wanted to re-establish Medimix in the minds and hearts of people across India.

Solution

We created a 360 degree campaign, named "50 Years of Foam Filled Love." For fifty years Medimix has been delivering the goodness of Ayurveda to millions of homes. So, they paid an homage to their customers for trusting them from generation to generation.

Result

By focusing on the 'Handmade Ayurvedic' aspect and by thanking customers for using Medimix, the campaign worked well among the target audience and engaged the public.