To launch the gas stove by listing out all the major USPs of the product in relation to its competitors with USP Based Messaging.
MediaOutdoor, Digital, Stall, Brochure
The ChallengeReaching the target group better by creating a niche integrated campaign
The SolutionWe could hit the market with ease by combining multiple channels of communication to promote a consistent message to a specific audience.
ResultThe wise use of outdoor enhanced the overall reach, making the campaign successful.