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2018 OUTTHERE COMMUNICATIONS PVT. LTD. ALL RIGHTS RESERVED
OMG! AMG
Overview

Popularise Mercedes Benz AMG GT S among the super car users in Kerala

Media

Native advertisement, Social Media

Challenge

Making people aware of the Formula One safety car, Mercedes AMG GT S.

Solution

The AMG GT S Drive conducted ahead of petes super Sunday for #theMercway Community has created a great buzz around the targeted group. We incorporated The participation of Manoramaonline.com, with a native page for the event and an AMG Drive contest which has had a mesmerizing impact on the invited-only event.

Result
Total Page views24,134 IN 15 DAYS
Total Unique Views19,800
Total User Entrances13,489
Avg. Time on page2.16 MINUTE
Total Contest Participants800 IN TWO DAY
Total Winners500
INITIAL PARTICIPATION PLAN

25 (We invited only these many customers based-on their income and SPORTS CAR experience)

TOTAL POTENTIAL CUSTOMER DRIVE

81 (More than three times of proposed number of possible customers showed interest to join and we selected the potential customers out of it. We ended up with 81)

Our post event social media coverage reached about more 200k through organic sharing
Tent Card
Backdrop
Standee
Social Media
Youtube
2018 OUTTHERE COMMUNICATIONS PVT. LTD. ALL RIGHTS RESERVED