Popularise Mercedes Benz AMG GT S among the super car users in Kerala
MediaNative advertisement, Social Media
ChallengeMaking people aware of the Formula One safety car, Mercedes AMG GT S.
SolutionThe AMG GT S Drive conducted ahead of petes super Sunday for #theMercway Community has created a great buzz around the targeted group. We incorporated The participation of Manoramaonline.com, with a native page for the event and an AMG Drive contest which has had a mesmerizing impact on the invited-only event.
Result25 (We invited only these many customers based-on their income and SPORTS CAR experience)
TOTAL POTENTIAL CUSTOMER DRIVE81 (More than three times of proposed number of possible customers showed interest to join and we selected the potential customers out of it. We ended up with 81)
Our post event social media coverage reached about more 200k through organic sharing