To make Aditi Amma a symbol and mascot of healthy cooking & eating in KERALA for an increased brand recall and market positioning

Social Media, Outdoor, In-store

Making the brand popular in an already crowded market with many legacy products from big national and international brands ruling the roost. Converting brand conversations to convertions is even more difficult as the competitors enjoys the benefit of long brand loyatly.

Based on our realisation that a brand that gives something to the society will be repaid back, we initiate a branded content-driven campaign through which we propage healthy food habits among the target customers through various social channels. With branded in-store and outdoor campaign, we have successfully converted our conversation to business.

In a very short time, Aditi Amma becomes the icon of healthy food habits