Overview

To create a campaign, which communicates to the customers, that they can now pay at stores using the Paytm UPI

Media

Digital, 30-35 second film script

Challenge

A lot of customers aren't aware that payments can be made through UPI or any QR Code at stores. We needed to bring that to people's attention. The main intention of making this film is to communicate to the end user that they can shop at any store and do the payment using the PAYTM UPI option and get cash back up to Rs 2100

Solution

We needed to communicate this message by showing a funny and sweet instance . The main motive of showing a funny instance is to create curiosity and deliver the punchline towards the end, after which we deliver the message