Overview

The brand, originally a manufacturing unit for one of India’s prime plywood company needs to establish its own brand spreading a message of its core USP ‘Strength and Durability’.

Media

TVC

Challenge

Very competitive market with a major part of national and international brands having its manufacturing units in the state.

Solution

A human driven campaign established in the core USP and spreading the message that used across the other media.

Result

The campaign launched on budget, in all major news channels and has paved way for making the brand’s presence in the market, leading to massive increase in dealers number and in turn the sales volume.