To establish the brand supremacy in surgical procedures

Print – TVC – Radio – Online

Hide the sensitive issues from the public and avoid fear of surgery

We have not used a single surgery image throughout the campaign but resonated the positive message by telling THE SECOND LIFE stories of people from different walks of life

The hand-picked stories of driver, headload worker, 2-5 year old kid and a Christian priest worked well among the target audience and it engaged the public thanks to the brilliant story telling approach