Overview

Changing the perception of people about organ donation and surgery

Media

Online (Youtube/Facebook/Twitter)

Challenge

To boost organ donation and surgery in general without affecting the human sentiments

Solution

Created a feel-good movie around the life of a real-life liver transplant patient

Result

The video reaches more than 6,00,00,000 people organically, more than 8,00,000 shares, more than 1,00,000 comments and engagements