Overview

As a brand which has its presence in different parts of India, it wants to establish itself with its soft presence in the minds of customers. They approached us for an outdoor campaign.

Media

Hoarding.

Challenge

The campaigners planned to establish a brand message ‘With every emotion there is stories’. being highly visual in nature, establishing the brand message was not so easy.

Solution

We identify a unique concept in which the lights establish the presence of furniture besides the human life.

Result

The campaign which was on the eve of Valentine’s Day along with a viral video content was widely viewed by all customers.