Objective

To create a soft branding for our existing client who already has a presence in Bangalore, ahead of entering Kerala market.

Challenge

Furniture and furniture industry is so crowded already with the presence of national and international brands besides the presence of major Indian brands

Idea

Create a soft branding with a nice three series video

The Creative Idea

A love story told by three furniture – Bed, Sofa and Dining Table with the tag, With EVERY EMOTION THERE IS STORIES

Result

Presented as a valentines day gift on the eve of Valentines the video hit 15m views in 10 days
Became popular in first one hour Within 24 Hours the Video Gained 1 M Views Organically and the Video was popular in Kerala for the whole Day. The Video also gained 1k + organic shares within the first 22 Hours. The Video has gained more than 15 M Views in just 10 Days Total Views as of now (24/2/2018) : 15651576 (15.6 M) Total Views From Kerala : 10012305 (10 M) Total Views From Bangalore : 5639271 (5.6 M)