OVERVIEW

“There is no friend as loyal as a book”
There are thousands of books lying around that are no longer of use to you. Don’t let them gather dust; instead we made the public in North Kerala join hands with THE HINDU BOOK COLLECTION DRIVE as we set out to build libraries in schools that lack the facilities. We aimed to inculcate and hone these students’ reading, writing, speaking and listening skills with the help of the books donated

RESULT

Revenue and Publicity
We could generate advertisement revenue for our client
Readers connect activity with high public engagement with an intention to increase circulation
Sponsor got benefited by reaching its target group by taking the branded cars to affluent residences and associations
The brand gets connected to different corporate clients through sponsorship
Social influencers and celebrities are roped in for better brand reach
Contributions even from Chennai, thanks to online stories