Objective

Create a corporate presentation to establish the brand strategies for being the BEST IN TOWN dealership, despite being one of the oldest dealerships in the town.

Media

Corporate Video

Challenge

To overcome the usual monotonous nature of corporate presentation without missing out the key factors.

Solution

Though corporate reporting formats are boring, there is one reporting format that never turns off people. It is nothing but the travel reporting that we see in national and international channels. We adopt the same method by bringing in a VIDEO BLOGGER to the showroom. He talks to all decision makers and department heads, and makes a live video report.

Result

The presentation becomes vibrant and we were able to generate a lot of social and other engagement by releasing shorter versions across all media.