Overview

To create a buzz around the launch of the brand

Media

Social and customer magazine

Challenge

The presence of long-time competitors in the market and their high followers across the target market make the job of creating the initial brand pull difficult among the luxury class audience

Solution

The solution was native advertising integrated with social conversation.

We decided to join a luxury media group with a good presence in the target market to bring in as many influencers as possible in the shortest possible time, thus creating high offline and online engagement. The brand, in association with the media group, handpicked the target audience and through live, delayed content delivery reached more audience of similar interest and economic class. Followed by a magazine, AUTOKRAFT, that reached more customers through hotspots and direct delivery.

Result

In one day, we reached lakhs of people organically and had more brand reach through follow content delivery.